Monthly Archives: February 2015


Did you know that 73% of consumers are more likely to make a purchase after watching a video?

February 25, 2015
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iPhone movie

A powerful subject heading.  Let me say it again – 73% of consumers are more likely to make a purchase after watching a video!

The question is, have you got one on your website? 

Many business owners don’t have a video on their website because the thought of it frightens them to death, they don’t want to be visible or they hate the videos they’ve made.  

Performance Confidence Coach and friend of mine Clare Douglas has put together a wonderful  FREE 10 part video series called ‘Making Videos for the Terrified’. Each video is short (around a couple of minutes each), dynamic and full of golden nuggets. You’d be crazy not to watch them!  

I really believe in sharing great resources, just in case you are wondering why I would promote Clare’s video.  Here’s the link:


Making Videos for the Terrified


Enjoy! And have fun making your videos!

Can’t find a document? This should help…

February 18, 2015
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Here’s a tip I thought you might find useful when trying to find a Word document on your PC if you’re working in Office 2010.

  • Save your file as usual.
  • Click on the ‘Insert’ tab in your top menu bar (or Ribbon as Microsoft like to call it now).
  • Click on ‘Footer’ in the ‘Header & Footer’ menu and scroll down to ‘Edit Footer’.  The menu bar at the top will switch to ‘Header & Footer’ tools
  • Click on the ‘Insert’ tab again in the top menu.
  • Click on ’Quick Parts’ in the text area of the insert menu (if the Quick Parts icon is not in your insert menu area, you can insert it by going to ‘file’, ‘options’ and ‘customize ribbon’).

Finding a document with Quickparts

  • Click on ‘Field’
  • Scroll down and click on ‘File Name’, choose ‘lowercase’ in the ‘Field Properties area, tick ‘Add path to filename’ in the ‘Field options’ area and click ‘OK’

The ‘path’ will now be at the bottom of your document so when you print, you can easily see where it is saved on your PC/laptop if you need to find it again. Remember to save your document once you’ve done this.




Did you know you can print Kindle books? Here’s how!

February 11, 2015
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Printing Kindle books

I’m doing quite a lot of reading at the moment.  I’ve bought 9 books in the last fortnight, a couple of autobiographies and the rest are a mixture of business and psychology.  Here are the ones I’ve read so far:

When I buy business books I love to underline or highlight sentences and specific words and stick loads of post-it notes on pages to refer back to, so I’ve always steered away from buying Kindle versions, even though they can be much, much cheaper than a paperback. Imagine my delight when I discovered a really cool eBook convertor software programme.  It now means I can download Kindle books to my PC, print them off in .pdf format and scrawl all over them, guilt free! (When I was growing up it was frowned upon in our house if you so much as put a pencil anywhere near a book.)

Top 5 Tasks Small Business Owners Should Outsource

February 4, 2015
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tasks you should outsource


The biggest struggle for small business owners is wearing too many hats.  When you become a business owner you immediately take on many jobs all at once, so it stands to reason you might not do them well. It’s the norm to do this at the beginning but as your business grows, is it the best use of your time?  A MAJOR lesson I have learned in my 15 year journey as a business owner is to value my time.  Do you value yours? 

One of the things I hear over and over again is “I can’t afford to get someone else to do it!”  Really?  My response to this is to get the business owner to sit down and work out how much time they are spending on tasks that can be outsourced.  Once that bit is done, I ask them to work out how much their time is worth. For example if they are spending hours doing their own bookkeeping, fitting it in when possible (late evenings, weekends), and their time is worth say £30 per hour (generally more), why wouldn’t you outsource to someone who can do it for £15 an hour?  AND, they’d get it done in a much shorter time.  Remember, the bookkeeper knows what they are doing. Base your time per hour by how much YOU earn in that hour.  By outsourcing, not only are you using your time in a savvy way, you’re getting rid of the psychological baggage rattling around in your head – the niggle that reminds you you’ve still got it to do, the one that goes on for weeks then you end up doing the work all in one go when you’re tired and want to be doing something else. If you are losing time with family and friends due to working late evenings and weekends here’s a reality check.  You CAN’T get that time back. It’s literally priceless.

Bookkeeping: Bookkeeping is the first task small business that owners routinely neglect and struggle with managing in their operations. Do not let this happen to your small business. By outsourcing your basic accounting services to a seasoned bookkeeper, you will have the ability to use updated financial information to run your small business. A bookkeeper can do your accounting work a lot faster and more accurately than you can, and it is affordable.

Payroll:  Unless you run an accounting firm, you should not be doing your own payroll. If you hire an outsourcing company to do your payroll, then you can rest assured that you and your staff will have no issue when income tax season rolls around. If you do the payroll in-house, then you need to stay on the top of rules. The fees to outsource payroll are not very expensive, so do yourself a favour, let a payroll service handle it. (psst… I’ll let you into a secret, I outsource my payroll!)

Social Media Marketing: There are plenty of solopreneur marketing consultants and social media marketing agencies that can handle developing your social media strategy, content development and social promotion for your company. When you perform these tasks in-house, you often fail to retain the consistency of doing them.. Just remember that social media is a long term strategy, so be prepared to invest 12-24 months to achieve your goals.

Administrative Support: Do you often feel like you wish you had another pair of hands to help you in your small business? Utilizing virtual assistants is a cost effective way to get routine tasks handled in a  business  You can use a virtual assistant for maintaining your personal schedule, database, preparing mailings, email newsletters, copy editing, blog maintenance, booking travel arrangements, invoicing, collections, voicemail and email management.

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